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'The beauty myth' Naomi Wolf

Although gender representations have changed rapidly in recent years, in the view of some feminists, the key struggle which was originally regarding portrayals of low-value qualities have moved away and has now been focused on the visual representation of female bodies.

In Naomi Wolf's influential book 'The beauty myth' (1991) she argued that ultra-thin supermodels and the perfect bodies glamorised by advertising, fashion and the media in general are indications of patriarchal attacks on women's bodies. Furthermore women's bodies have become commodities and the consequences of this are mental and physical illness, starvation and eating disorders.

Wolf can be linked to Jean Killbourne for her well known lectures regarding females in advertising 'Killing us softly'
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