Intro - Why is it important / essential for a media product like a film to appeal to an audience? Target audience? The target audience for my foundation portfolio were 16-24 year old females, thus through a market research questionnaire, I found that most females would like to see a woman represented in an empowering/ heroic role. Furthermore we decided to choose a female protagonist for a short 'thriller' genre movie opening, due to being most appealable to audiences. How will the production appeal to the target audience & what techniques will be used? What uses and gratifications will the target audience get from the production? How does the production use audience theory? i.e. reception theory, uses and gratification, active/ passive, hypodermic needle How did you use the following things to attract /engage an audience Camera Editing Sound Mise-en-scene What feedback did you receive after your production, did they react the way you thou...
Conventions are the "common features" of a particular type of media or particular genre. In what ways were media conventions adherd to? Was there fast paced editing? did the performer act to the camera? were particula shots repeated? Were the representations appropriate for the genre? which aspects were challenged? Intro - For my foundation portfolio I created a 2 minute opening for a thriller film called 'Classified' in which a mysterious young women is running away from an so-called villain who is eventually captured. Whereas for my advanced portfolio I created a music video of the EDM genre in which was focused primarily on performance. Throughout the construction of both productions my understanding of the conventions of real media texts informed my decision making. Camera: First of all for my foundation portfolio my opening was shot firstly by an establishing angle as a long take. Which we gained from inspiration of the 2003 thriller 'The lif...