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Audience (1B)

Intro - Why is it important / essential for a media product like a film to appeal to an audience? Target audience? The target audience for my foundation portfolio were 16-24 year old females, thus through a market research questionnaire, I found that most females would like to see a woman represented in an empowering/ heroic role. Furthermore we decided to choose a female protagonist for a short 'thriller' genre movie opening, due to being most appealable to audiences. How will the production appeal to the target audience & what techniques will be used? What uses and gratifications will the target audience get from the production? How does the production use audience theory? i.e. reception theory, uses and gratification, active/ passive, hypodermic needle How did you use the following things to attract /engage an audience Camera Editing Sound Mise-en-scene What feedback did you receive after your production, did they react the way you thou...
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Use of real media conventions (1A)

Conventions are the "common features" of a particular type of media or particular genre. In what ways were media conventions adherd to? Was there fast paced editing? did the performer act to the camera? were particula shots repeated? Were the representations appropriate for the genre? which aspects were challenged? Intro - For my foundation portfolio I created a 2 minute opening for a thriller film called 'Classified' in which a mysterious young women is running away from an so-called villain who is eventually captured. Whereas for my advanced portfolio I created a music video of the EDM genre in which was focused primarily on performance. Throughout the construction of both productions my understanding of the conventions of real media texts informed my decision making. Camera: First of all for my foundation portfolio my opening was shot firstly by an establishing angle as a long take. Which we gained from inspiration of the 2003 thriller 'The lif...

Post Production (Q1A)

Introduction: I believe that I have progressed from AS to A2 as I have developed my skills in post production. At AS I think that my skills in using editing softwares was relatively basic whereas at A2 I could then use my knowledge and gain even more technical ability to achieve a more professional and industry standard level of production of my work. What editing decisions were made? How did they inform the production? For our foundation portfolio we chose to produce a 'thriller' genre opening sequence, in which a young girl was running away from an unknown villain, hence the title 'classified'. We chose to edit using the software Imovie in which we carried out basic editing decisions such as an linear structure, and slow paced cuts. However in order to make the colouration fit the intended mise-en-scene we chose to decrease the saturation thus to enforce a gloomy effect. However for my advanced portfolio we did the opposite. Since our music video was a product o...

Media Language (Q1B)

Evaluate one production in terms of media language? Plan: Introduction - Every medium has its own 'language'. Thus media messages are constructed using a creative language with its own rules.  Bathes (1977) argued that in film connotation can be analytically distinguished from denotation.  As John Fiske (1982) puts it "dentation is what is filmed, connotation is how it is filmed" Thus I will now discuss this in terms of my AS 'thriller' production 'Classified'. Genre: - Tom Ryall (1978) - "genre provides a framework of structuring rules - thus acts as a form of supervision over the work of production of film makers" - Queer Theory  - Roland Bathes enigma/ symbollic coding Tom Ryall (1978) believed that "Genre provides a framework of structuring rules - thus acts as a form of supervision over the work of production of film makers". Furthermore we used our chosen genre as a form of 'supervision' however ...

Research and planning (Q1A)

Institutional research (titles, legal information, record labels etc.) Audience research (before and after) Logistical research (locations, costumes, actors etc.) Research into real media  To get the HIGHEST grade: How important research and planning was Why was research and planning important What effect did research and planning have on your final work What problems are there with research and planning? What would you not have been able to do without research and planning? How did research and planning benefit you? Introduction - Research and planning played a highly significant importance in relation to my overall success for both media productions. For my foundation portfolio I produced a short film opening in the thriller genre, as for my advanced portfolio I composed a music video in the EDM (Electrical Dance Music) genre. At the start of AS my research and planning skills were limited, however developed rapidly during the course of the year. M...

Representation (Q1B)

Identify characters, events or issues within the production to discuss? and what representational concepts are highlights i.e women? Theorist 'David Guantlett' believed that "identity is complicated - everybody thinks they've got one" . To counteract this quote, for my AS opening sequence production we chose to have an female protagonist in order to subvert the typical 'male' stereotype. Thus, we discuss the elements of feminism in our production. Subverting Laura Mulvey's 'male gaze' - our main protagonist is fully dressed, and not sexualised in any way. However, does counter in the stereotype that the female victim is weak and passive to the villain, although the villain would had been later revealed to be also an female, this subverting Vladmir propp's character stereotype's in media texts.  For example the hero/ villain are typically played by a male, whilst the princess is arguably played by an female. We took inspiration f...

Narrative (Q1B)

Regarding our A2 production doesn't particularly consist of a narrative; I will most likely discuss my AS product in my exam! :) Introduction  What is the narrative structure of your production? Which specific parts of your production relate to this structure? We chose to use a circular structure/ open structure as part of our 'thriller' opening sequence. From inspiration of 'thriller' non-linear structured movies such as 'The life of David Gale' (2003) and 'Pulp Fiction' (1994) which has the opening sequence started at the 'middle' of the movie (which in general was the climax) in which audience are then reversed back to the beginning again in order to annotate how the climax initialized. We chose to use this structure since it is a common convention which has been placed in multiple 'thriller' openings. I also stated that the film has an 'open' structure, in consideration to the opening of our sequence being left unr...