Skip to main content

Audience (1B)

Intro - Why is it important / essential for a media product like a film to appeal to an audience?

Target audience?

The target audience for my foundation portfolio were 16-24 year old females, thus through a market research questionnaire, I found that most females would like to see a woman represented in an empowering/ heroic role. Furthermore we decided to choose a female protagonist for a short 'thriller' genre movie opening, due to being most appealable to audiences.

How will the production appeal to the target audience & what techniques will be used?

What uses and gratifications will the target audience get from the production?

How does the production use audience theory? i.e. reception theory, uses and gratification, active/ passive, hypodermic needle

How did you use the following things to attract /engage an audience

  • Camera

  • Editing

  • Sound

  • Mise-en-scene

What feedback did you receive after your production, did they react the way you thought they would? why?

Theorists:

Blumer & Katz - Think that audiences want media products that gratify particular needs (uses and gratifications) e.g. escape, entertainment etc.

Frankfurt school - Hypodermic needle theory. Thinks audiences may be directly influenced by media products .

Stuart Hall - Encoding and Decoding tests AND preferred, negotiated and oppositional opinions/ readings.

Comments

Post a Comment

Popular posts from this blog

Use of real media conventions (1A)

Conventions are the "common features" of a particular type of media or particular genre. In what ways were media conventions adherd to? Was there fast paced editing? did the performer act to the camera? were particula shots repeated? Were the representations appropriate for the genre? which aspects were challenged? Intro - For my foundation portfolio I created a 2 minute opening for a thriller film called 'Classified' in which a mysterious young women is running away from an so-called villain who is eventually captured. Whereas for my advanced portfolio I created a music video of the EDM genre in which was focused primarily on performance. Throughout the construction of both productions my understanding of the conventions of real media texts informed my decision making. Camera: First of all for my foundation portfolio my opening was shot firstly by an establishing angle as a long take. Which we gained from inspiration of the 2003 thriller 'The lif...
Post a Comment
Read more

Representation (Q1B)

Identify characters, events or issues within the production to discuss? and what representational concepts are highlights i.e women? Theorist 'David Guantlett' believed that "identity is complicated - everybody thinks they've got one" . To counteract this quote, for my AS opening sequence production we chose to have an female protagonist in order to subvert the typical 'male' stereotype. Thus, we discuss the elements of feminism in our production. Subverting Laura Mulvey's 'male gaze' - our main protagonist is fully dressed, and not sexualised in any way. However, does counter in the stereotype that the female victim is weak and passive to the villain, although the villain would had been later revealed to be also an female, this subverting Vladmir propp's character stereotype's in media texts.  For example the hero/ villain are typically played by a male, whilst the princess is arguably played by an female. We took inspiration f...
Post a Comment
Read more