Intro - Why is it important / essential for a media product like a film to appeal to an audience? Target audience? The target audience for my foundation portfolio were 16-24 year old females, thus through a market research questionnaire, I found that most females would like to see a woman represented in an empowering/ heroic role. Furthermore we decided to choose a female protagonist for a short 'thriller' genre movie opening, due to being most appealable to audiences. How will the production appeal to the target audience & what techniques will be used? What uses and gratifications will the target audience get from the production? How does the production use audience theory? i.e. reception theory, uses and gratification, active/ passive, hypodermic needle How did you use the following things to attract /engage an audience Camera Editing Sound Mise-en-scene What feedback did you receive after your production, did they react the way you thou...