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'Representation' Richard Dyer

Richard Dyer analysed three main areas in which the media uses representation:

 1) REPRESENTATION IS SELECTIVE: He believed that individuals in the media are often used to replace a group of people. One member of this group then represents the who social group.

 2) REPRESENTATIONS IS CULTURE-SPECIFIC: Dyer believed that representations are just furthermore presentations. The uses of codes and conventions available in a culture shapes and restricts "What can be said ... about any aspect of reality in a given place, in a given society at a given time".

 3) REPRESENTATION IS SUBJECT TO INTERPRETATION: It can argued as much as visual codes are restricted by cultural convention, they "do not have since determinate meanings". To a certain degree an meaning of a media message is completely down to an persons overall interpretation. 


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